Strategic Planning Services
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A Company’s
Future Shouldn’t Just “Happen”
Strategic Planning Drives Growth |
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In a
closely held or family business, the goals of the business
are often tied to the personal goals of the owners/family
members as well as the members of the management team.
Estate planning and management succession are always areas
of great importance to the owners. But before figuring out
“who” will be running the company in the future, a
Strategic Plan is necessary to address the “how”, “what”
and “where” that will insure there is a future company to
run. |
A family business survey
done in 1995 by Arthur Andersen and Mass Mutual
Insurance found that more than 50% of the survey
participants said they had a strategic plan. But
in1997 when an updated survey was performed, they
were asked if they had a written strategic plan,
which dropped the percentage to 30%.
(Scheiff
Estess, Entrepreneur, Sept. 1997) |
Does this make a
difference? It does if you want every manager in
your company to understand where you are going and
to all pull in the same direction.
There are four important
components that your management team must clearly
understand to be able to make, and continue to make,
the smart decisions that will ensure the future.
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What is happening in
your industry and market today?
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What are your
competitors doing about it?
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How do your product
and services stack up in both the industry and
competitive landscape?
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Do you have the right
people in place to make it all happen?
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Understanding your company’s current situation is a key
phase in the strategic process. Everyone in your company
needs as strong an “external” view as they have an
“internal” view in order to do strategic planning that
will have an impact. Very often, the internal view is
predominant, leading to decisions made that are not
grounded in the external world that your company does
business in. |
The Strategic Planning Process
The output
of the strategic planning process is a map that produces
the key decisions that shape, clarify and communicates
what your company is, what it does and for whom, and why
it does it. By setting the stage, priorities and
imperatives for action now and in the future, it becomes a
reality check for an organization to orient its future
direction to the following key areas:
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Strengths
and Weaknesses of your organization and how it serves it
various audiences
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Opportunities and Threats in your future environment to
guide decision making
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Sets
Achievable Goals and Objectives based on the internal
and external environment
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Strategies and Policies needed to reach the desired
outcomes
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Action
plans that provide the tactics to achieve the selected
strategies
Why develop a Strategic
Plan? |
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Integrate... |
your
internal view with the external marketplace
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| Make......... |
your
company direction about the present and future, not
the past |
| Move......... |
forward
by building action plans that insure manager action |
| Stretch...... |
your
company’s goals by aiming at the right set of
targets
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| Shift.......... |
your
direction from “business-as-usual” to new business
growth |
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Why RossFialkow Capital
Partners?
- First hand experience in
the challenges and problems facing entrepreneurs
- Over five decades of
experience in advising privately held companies
- Concentration and focus
on mid-size, privately held and family-owned businesses
- Extensive business and
community contacts
- Assistance in setting
goals and objectives for an acquisition game plan
- Effective, personal
relationships with the top financial institutions
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